Dentally and Working Feedback – Let Patient Reviews Boost Your Reputation

In today’s world, patients trust reviews as much as personal recommendations. Whether it’s booking a holiday, choosing a restaurant or finding a new dentist - online reviews shape decisions. That’s why Dentally integrates seamlessly with Working Feedback: to help your practice build trust, attract more patients and grow.

Why online reviews matter for your dental practice

Patients expect to see authentic feedback before they choose a dentist. A strong online reputation isn’t just about credibility - it directly drives new consultations and long-term retention. With Working Feedback, reviews are automatically collected and shared across your website, Google, NHS Choices, and social platforms - so your practice always stands out.

How Dentally and Working Feedback works

With the Dentally and Working Feedback integration, review requests are triggered automatically at the end of treatment. That means:

• No admin burden for your team.
  
  
• Consistent flow of patient feedback.
  
  
• Negative comments are flagged privately before going public - giving you control.
  
  
• Reviews are published to key platforms, boosting visibility and trust.

Don't just take our word for it - hear from dentists just like you who use Working Feedback to support their growth every day. “You wouldn’t book a restaurant without checking reviews - dentistry is no different. Patients need social proof before making decisions. With Working Feedback, we’ve seen rapid results: 3,860 reviews and 753 Google reviews in just 10 months” says Nadeem Harunani, founder of Dentistry For You.

This is why Dentally was perfect for their vision: "Dentally's multi-practice platform enables us to manage all of our sites seamlessly. The clinicians enjoy the flexibility of remote access, and our staff love the speed and ease of use. Dentally is proactive with industry changes, making NHS updates seamless for us.”

Kate Reeves, Business Manager of Aurora Dental Clinic has also shared their practices’ experience with Working Feedback and how it has helped them understand their reviews despite apprehension of recieving a negative one: 

“Because we strive to give a five-star experience, we were initially a bit apprehensive about inviting more reviews because of the possibility of getting a negative one. You don't want negative Google reviews.” 

Once you begin the journey you will soon realise that your reviews are simply an opening to interact further with your patients. A way to garner knowledge and gain an understanding that you may have overlooked in the past. Kate goes on to tell us “The way we view reviews now has changed. We see them more as quality assurance. We haven't had any real negative Google reviews at all, but it has been quite useful in patients being able to leave anonymous feedback rather than a negative review.” 

Online reviews give you the chance to get an honest, truthful, unfiltered response from your patients. You get to hear amazing feedback and stories about your staff and can read your patient's experiences first-hand. Kate says “We found it really useful for us to improve, and continually improve, because what we see, how we see things work in the clinic from the patients’ perspective, are different. We've definitely seen more constructive feedback from patients, which we are able to act on.”  

You can use utilise your online reviews to actively make changes because of the feedback you receive. This is one way of showing your patients through your online presence that you are a customer-focused dental practice and you do have their interests at the forefront of your mind. “The way you respond to that feedback gives potential patients great insight into how you do things. If you can respond in a way that's positive, even if maybe their feedback is constructive, that says a lot about you, and patients can pick up on that.”

There are tons of benefits for the team and practice from receiving online reviews that are both good and bad, Kate explains their interpretation of reviews since using Working Feedback. “We want to know if they've had a negative experience and what that was, because nine times out of 10, we can improve it. Equally, when there are really lovely comments left, we always reply and say how grateful we are for the fantastic feedback because it is really important to thank them when they have taken the time to do that.” 

“I think it's been a real motivating factor for the team. We've seen massive improvement. To hear them leave these wonderful reviews about reception staff and the experience they've had, we always share it with the team on our team page, and it's just really lovely.”

The benefits

• Automated review requests free up front-desk staff.
  
  
• Reviews appear directly on Google, NHS Choices, and practice websites.
  
  
• Custom questions generate insights into patient interest in new treatments.
  
  
• Data flows into Dentally, driving new consultations and private revenue.

The results

With Dentally and Working Feedback, Dentistry For You achieved:

• 3.8K patient reviews in 10 months.
  
  
• 753 Google reviews published automatically.
  
  
• Higher private revenue through targeted treatment follow-ups.
  
  
• Better efficiency with zero admin burden on reception teams.

Take control of your online reputation

Your patients are already talking. With Dentally + Working Feedback, you can make sure their voices are heard where it matters most. From attracting new patients to uncovering exciting treatment opportunities, this integration turns feedback into growth.

Want to boost your online reputation? Talk to our team today and see how Dentally and Working Feedback can help your practice grow.